Google today launched a new effort designed to educate consumers on tech terms like “IP addresses” and explain a few things about online privacy.
Google calls an attempt “Good idea”, and it is a continuation of a campaign that began in Europe in the fall. Beyond the obligatory website, featuring how-to video, campaign incorporating online and print advertising in national newspapers and magazines as well as advertisements for straphangers at subway stations in New York and Washington DC. Google says it is good to know is the largest consumer education campaign. A Google spokesman says the company spent “tens of millions of dollars.”
The campaign comes as Google and other technology companies face more questions and Government pressure on privacy issues. This year, Google and Facebook settled the case with the Federal Trade Commission with regards to privacy missteps.